Address Based Ultimate Classification Tree:

Salford Predictive Modeler’s CART® modeling engine is the ultimate classification tree that has revolutionized the field of advanced analytics, and inaugurated the current era of data science. CART is one of the most important tools in modern data mining.

Proprietary Code:

Technically, the CART modeling engine is based on landmark mathematical theory introduced in 1984 by four world-renowned statisticians at Stanford University and the University of California at Berkeley. The CART Modeling Engine, SPM’s implementation of Classification and Regression Trees, is the only decision tree software embodying the original proprietary code.

Fast and Versatile:

Patented extensions to the CART modeling engine are specifically designed to enhance results for market research and web analytics. The CART modeling engine supports high-speed deployment, allowing Salford Predictive Modeler’s models to predict and score in real time on a massive scale. Over the years the CART modeling engine has become known as one of the most popular and easy-to-use predictive modeling algorithms available to the analyst, it is also used as a foundation to many modern data mining approaches based on bagging and boosting.